Daily Mirror Case Study

 One Direction - History: Blog tasks

Industry

1) How were One Direction formed and how is this reflected in the music video for History?One direction was formed by Simon Cowell but that is not reflected in the music video and they are presented as always being friends and not a commercial group.However Simon Cowell is seen in the music video.

2) What is vertical integration? You may need to check your book for this (or remind yourself from this Year 1 blogpost.)
Where a company in the industry makes another in the same industry
3) What is horizontal integration? (See link above for help again!)
When a company merges
4) How has technological convergence changed the way audiences consume music videos?

5) As a manufactured band, what influence do Simon Cowell and the record company Syco (part of Sony) have over the content and release strategy of One Direction music videos? You may want to read this text from an article in The Inquisitr about the relationship between 1D and Simon Cowell.They control what one direction post to help avoid any controversy or scandals that will damage one directions reputation 

Audience

1) What is the One Direction target audience - demographics and psychographics?10-25 females that  mainstreamers.

2) What audience pleasures are offered by the music video for History?
Nostalgia as it shows old videos of them.
3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to One Direction fans. Why did you choose those moments? 

4) What is nostalgia and why is it a key audience pleasure for the History music video?

5) How are fans positioned to respond to the video? What do the producers want One Direction fans to take from the video?