Times

 1)Black asian and minority ethnicity

2)BAME Donors are needed because there are not enough people donating blood from backgrounds of Asian and black descent and they are needed as they are rarer blood types which only BAME community can have and the blood is needed to help people with illnesses .

3)The advert is made to make people want to call the NHS and book an appointment to donate blood.

4)They called the advert represent as they want people from the BAME community to represent their country and donate blood to help people with rarer blood types.

5)They use a variety of BAME community celebrities including sports athletes like Nicola Adam.Also they used a Grime MC Lady Leshurr.They also used an MP Chuka Umunna.Also they used a tv presenter/Paralympics Basketballer

6)Empty chairs of asians and blacks not giving blood to help people.

7)Lady Leshurr a grime artist is rapping in the video and it is on a london rooftop

8)It has stereotypes of all black and asian people liking rap and basketball.

9)It reinforces the idea BAME people listen to rap as it has a grime song to try get them to donate blood.

10)When lady leshurr is on the london rooftop there is a long high shot .