Daily Mirror Case Study

 1)The advert is set in 1950 to give  the audience nostalgia as it is set in the  1950s with a 1950 Hollywood star.

2)The hero is the man in the car because he drives next to the bus that is blocked by the fruit stall and helps Audrey Hepburn get to her destination but the character type changed from a hero to a helper as midway through he becomes Audrey Hepburn chauffeur.Also the princess is Audrey Hepburn because the hero picks her up from the bus and she makes the man in the car a chauffeur by taking the bus drivers hat and putting it on his head.Also she is luxorious as she is being driven around in a car by her chauffeur and eating chocolate.Also the donor is the bus driver as when Audrey Hepburn leaves the bus he gives the hat to her to give to the man in the car.

3)The advert begins with a equilibrium  as the man drives in a car next to the river but then it quickly switches to a disequilibrium as the bus is being blocked off by a fruit stall but then a new equilibrium is made as a man in a car offers to drive Audrey Hepburn so it is a better equilibrium as she went from being on a crammed bus to being driven around by a Chaucer in a luxury car eating chocolate.

4)Audrey Hepburn is a 1950 Hollywood star.

5)They picked Audrey Hepburn to cause intertextuality  and nostalgia.Also it is for the older audience who know about Audrey Hepburn so they buy the chocolate .

6)When one media text references another media text.

7)They try to make it look like Roman Holiday